- Why do I have to identify myself as an Associate? How should I do this on social media?
- May I include references to Amazon.com in press releases?
- Can I use pop-ups to advertise Amazon products?
- What is Amazon.ca's policy for Associates placing orders for themselves?
- What if I see another website that is violating the Associates Program policies?
- Can I set up an account all of whose proceeds will be donated to charity?
- Are there any restrictions regarding my Web site's URL?
- Can I post coupon codes on my Web site?
- Can I automatically redirect a visitor from my site to Amazon.com without the visitor first clicking on a link on my site?
- Confidential Information FAQ
Why do I have to identify myself as an Associate? How should I do this on social media?
- Clear. A clear disclosure could be as simple as "(paid link)", "#ad", or "#CommissionsEarned".
- Conspicuous. The disclosure should be unavoidable and easily understandable by your audience. It should be placed near any associate link or product review in a location that customers will notice easily. They shouldn’t have to hunt for it in a comment section or in a biography section of your profile page.
Associates should also consider the relevant social media platform's guidelines. For example, Associates may use Facebook's Branded Content tool.
It is important to remember that the disclosure must be made in the medium in which the recommendation was provided (for example, if you are recommending a product in an Alexa skill and your product recommendation utilizes voice, then the disclosure must be made using voice, if it is in text, then the disclosure must be made in text, and if it utilizes both, then the disclosure must be made in both mediums). In addition, for Alexa skills, this disclosure must be made each time a customer re-engages with your Alexa skill that contains an Alexa Shopping Action that has been tagged with your Associates ID, and should be made as close as possible in time to when your Alexa skill prompts customers to engage with an Alexa Shopping Action that has been tagged with your Associates ID. It is not sufficient to merely add this disclosure to the details page of your Alexa skill.
To read more about FTC Endorsement Guides, visit https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate. You can also find more guidance in the FTC’s Disclosures 101 for Social Media Influencers.